{"id":1094,"date":"2026-07-17T23:21:16","date_gmt":"2026-07-17T14:21:16","guid":{"rendered":"https:\/\/yhi1971.com\/?page_id=1094"},"modified":"2026-09-10T07:40:47","modified_gmt":"2026-09-09T22:40:47","slug":"haandarbejdets-fremme","status":"publish","type":"page","link":"https:\/\/yhi1971.com\/en\/%e3%83%87%e3%83%b3%e3%83%9e%e3%83%bc%e3%82%af%e6%89%8b%e5%b7%a5%e8%8a%b8%e3%82%ae%e3%83%ab%e3%83%89-haandarbejdets-fremme\/","title":{"rendered":"Danish Handcraft Guild"},"content":{"rendered":"

danish handcraft guild, yamanashi and hemsl\u00f6jd<\/h2>\n\n\n\n
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Established in 1928, the Danish Handcraft Guild (\u203b) was founded with the aim of promoting Danish textile art, especially supporting those involved in embroidery designs. Under the efforts of Ms. Gertie Wandel, who served as chairperson from 1943 to 1978, the association developed into a network with its own workshop, provincial branches throughout Denmark, directly managed stores, and craft schools and training facilities. Since the end of the 20th century, there has been difficult times when the directly managed stores closed and the association and production separated, making it challenging for the association to carry out the production and sales it wished to undertake. In 2026, the organisational structure was renewed with the new production team of House of Needlework.<\/p>\n\n\n\n

Since 1976, Yamanashi Hemsl\u00f6jd has served as the only official agency in Japan representing the Danish Handcraft Guild, officially appointed by Ms. Gertie Wandel and recognized by the Danish Royal Family and Embassy. We have held exhibitions and fairs throughout Japan with the cooperation and sponsorship of embassies, the Royal Family, and art museums. Under the supervision of Mikiko Yamanashi, we have fulfilled our responsibility of introducing embroidery as a Danish historical as well as cultural art form through the publication of numerous books and exhibitions across Japan. Moving forward, we will continue to cooperate with the association as well as the production in Denmark, sharing the philospphy and traditional values of the Handcraft Guild movement that elevated cross-stitch to \u201cart in everyday life,\u201c and will promote the preservation of embroidery artworks, the passing on of techniques, and cultural exchange.<\/p>\n\n\n\n

The Danish Handcraft Guild is characterized by its history, which developed as a movement to promote textile art, formulated by women, starting from the modern era when decorative arts shaped modern lifestyles, with its tradition of commitment to universally excellent design and long-lasting quality. For many years, Queen Alexandrine and Queen Ingrid of the Danish Royal Family served as patrons of the Danish Handcraft Guild Association, and Her Majesty Queen Margrethe II has designed the \u00c5rets Korssting (an annual calendar embroidery pattern book published by the association) four times, in addition to numerous other embroidery designs.
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Furthermore, outstanding designers and artists have contributed to the association with numerous sophisticated embroidery patterns. Among those who made particularly significant contributions in the early days were Gerda Bengtsson, Ida Winkler, and Edith Hansen, all of whom worked full-time on creations and also held training courses. Others include Naja Salto, M\u00e5ss Stege, Vibeke Orlis, Bj\u00f8rn Wiinblad, and Ole Korz\u00f8. The Danish Guild of Handcrafts preserves 6,000 patterns, of which approximately 3,000 have been produced as kits.<\/p>\n\n\n\n

We hope that Denmark's unique, wonderful designs, along with patterns and materials refined over time, will further inspire your creativity and dreams, and be incorporated into your everyday life.<\/p>\n\n\n\n

Yamanashi Hemsl\u00f6jd<\/strong><\/p>\n\n\n\n

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(\u203b) Danish handcraft Guild is the official English tradition of Haandarbejdets Fremme. Yamanashi Hemsl\u00f6jd has always used its faithful translation, \u30c7\u30f3\u30de\u30fc\u30af\u624b\u5de5\u82b8\u30ae\u30eb\u30c9 (Denmaaku Shukougei Girudo) since 1976 with respect and responsibility. In the past decades with the spread of the internet market, the name \"\u30d5\u30ec\u30e1\u201d(Fureme) has become widely used in Japan as if it were a brand name without legitimate permission. This has caused considerable confusion in the market, which has been taken very seriously in both countries.<\/p>\n\n\n\n

From January 2026, we have the new production, House of Needlework, newly recognized by the Danish Handcraft Guild association. The quality and packaging of materials and kits differ from products previously distributed under the name \"\u30d5\u30ec\u30e1 Fureme\".<\/p>\n\n\n\n

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Danish Handcraft Guild Magazine<\/a> (published three times a year)<\/h2>\n\n\n\n

The journal, which has been published since 1934, is in Danish, but its many illustrations have led to it being subscribed to by embroidery enthusiasts overseas. H\u00e5ndarbejdets Fremme has also featured frequently. Subscribing allows you to support the activities of the Danish Handcraft Guild.<\/p>\n\n\n\n

For those who find international remittance from Japan cumbersome and costly, Yamanashi Hemsl\u00f6jd will act as the application and payment window. The official magazine will be mailed directly to you from Denmark three times a year. To apply, please contact us by phone or visit our Omotesando store.<\/p>\n\n\n\n

Annual subscription fee: \u00a513,500 (including tax, brokerage fees, and shipping). Not eligible for Friends' Club discount.<\/p>\n\n\n\n

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To all members of the Yamanashi Hemsl\u00f6jd Friends\u2019 Association<\/h2>\n\n\n\n

Please note that discounts on Yamanashi Hemsl\u00f6jd\u2019s \u2018Tomo no Kai\u2019 (Friends) member benefit 10% off items are not applicable for purchases made on our online store. If you wish to use your \u2018Tomo no Kai\u2019 discount, please continue to place your orders directly with us in-store.<\/p>\n\n\n\n

We apologise for any inconvenience this may cause, and we appreciate your understanding.<\/p>\n\n\n\n

Omotesando Shop<\/strong>: \u260e\ufe0f 03-3470-3119 \ud83d\udce9 yhi.tokyo@gmail.com<\/a><\/p>\n\n\n\n

* If you would like to join the Friends\u2019 Association, please see the information here<\/a>.<\/p>\n\n\n\n

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Delivery times for orders<\/h2>\n\n\n\n

The manufacturer makes the kits by hand, one by one.<\/p>\n\n\n\n

All items from the Danish Handcraft Guild are available to order. Please feel free to inquire about items you may have seen in past catalogues. If an item is not in stock at our Omotesando store, it currently takes approximately 3-6 weeks to order from the manufacturer, depending on their availability (as of 2026).<\/p>\n\n\n\n

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After purchase, please check the contents of the kit<\/h2>\n\n\n\n

When you purchase an embroidery kit, please take the time to check the pattern and materials. Should there be any issues, please contact the retailer within one week.<\/p>\n\n\n\n

Due to the nature of the product, we are unable to offer exchanges or returns for a different kit, but we will do our best to accommodate your situation.<\/p>\n\n\n\n

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Trade enquiries<\/h2>\n\n\n\n

If you are a business (such as a retail outlet or school) and would like to stock danish handcraft guild embroidery materials, please contact our office by email. We will send you the necessary documentation. Please ensure that all enquiries regarding business dealings are made in writing, either by email or letter.<\/p>\n\n\n\n

Contact: yhi.tokyo@gmail.com<\/a>
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Respect for copyright<\/h2>\n\n\n\n

About the Danish Handcraft Guild's kits and designs<\/strong><\/p>\n\n\n\n

Please help protect the copyrights of designs from The Danish Handcraft Guild, which are loved worldwide. The designs and kits from The Danish Handcraft Guild are valuable assets to the Guild and Denmark. Since its founding, the association has been responsible for the copyright and quality control of cross-stitch kit designs, striving to provide high-quality embroidery culture. Therefore, we tend to deal strictly with copyright infringements. For 50 years, Yamanashi Hemsl\u00f6jd has played a role in widely introducing and simultaneously protecting these designs, which are also Danish heritage.<\/p>\n\n\n\n

Now that it has become so easy to buy, sell and publish content online, we believe it is more essential than ever to foster a cooperative relationship between the associations responsible for copyright and the preservation of cultural heritage, and the production companies and retailers responsible for ensuring the quality and distribution channels that meet those expectations.
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Please note the following:<\/p>\n\n\n\n